SERVICING / TRACKING
We offer a guaranteed 4-weeks of promotion for a College Radio campaign. We ‘hand-select’ the best stations to target for a campaign based on the sound of the artist and the sound and the size of each station. We will cover as many reporting NACC stations as possible to maximize exposure and chart performance.
All records are serviced digitally via the musicmeeting.directory (MMD) platform and we ensure that all titles are listed in the NACC “Going For Adds” database. During the campaign we follow up with music directors via our email blasts and weekly phone calls. We lean heavily on the importance of having a consistent flow of new information throughout our outreach. Being able to show positive momentum is key to convincing radio to step out and take a chance on a song. Airplay takes time to build and it requires patience, persistence, and diligence from all involved. Key press, video content, sessions, and streaming growth are items that we like to share with radio as frequently as possible.
Frontside will provide with weekly reports on the EP or album at the format(s). If it makes sense based on timing, we can incorporate a singles campaign ahead of the album release. Reports include a weekly update on chart numbers and adds.