ONErpm College Radio “Extended” Campaign
(Campaign Payment at the Bottom)
College Radio has always been a vital outlet for up-and-coming and left-of-center artists to receive exposure with their music. The most compelling part of the format is that stations add and play music based purely on its merit. No focus groups, no audience testing, no outside gatekeepers. If they like the music, they will play it. In that regard, promoting music to these formats is the perfect foundation to build a project upon. Programmers are constantly looking for new music and they are inclined to give honest and prompt feedback which can be incredibly helpful.